The Crab Station strives to provide the best Cajun-inspired seafood in a family-oriented and vibrant environment. Having 8 locations in Texas, Crab Station at The Colony needed help with promoting their location while bringing in new customers.

 

With social media being one of the most effective marketing tactics in today's digital age, I worked with the location's manager and long-time friend, Anthony, to find their authentic brand and promote the location's daily offers. Following The Jester brand archetype, we strived to make the audience laugh, with high-energy & clever copy and branding.