Fortitude Website 1
Fortitude Website 1

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Fortitude Website 1
Fortitude Website 1

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The Brand

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Social Media

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Digital Ad

Social Media

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Imagine a world where equality was absolute... and instead of checking the race box for Black, White or Hispanic, we checked the box for Human. Family generations, unique cultures and life stories remained, but there was nothing else that made us different from one another. No race, no gender... no labels. 

Fortitude is a nonprofit organization ran entirely by volunteers all across the U.S. It envisions a new world where power is given back to the people: "a new birth of freedom by the people, for the people." This campaign seeks to raise funds and provide intelligent and practical solutions for challenges in the U.S. It has a muted, red and blue color scheme with active and dark imagery.

Fortitude: courage in pain or adversity.



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